Big Understanding

Chris Brogan makes a very good point about communication in his post "Not Rocket Science". I cannot tell you how tired I am of the standard corporate cliches that are thrown around the office or from the platform at a conference. If you're going to throw out the big words or use the cliche phrase and you want to have measurable impact, make sure you follow the statement with what it means or how you see it being executed.  It actually makes you sound smarter if you can break it down to the simple phrases.
Business value is not in big words. It’s in big understanding. - Brogan